The widespread popularity of these trends has influenced various aspects of society, including interest in cooking among younger generations, discussions about body image, the marketing of food products on social media, and temporary food shortages. Some TikTok users share personal recipes and dietary habits, while others use step-by-step cooking videos to grow their online presence. TikTok food trends refer to popular recipes and food-related fads on the social media platform TikTok.
TikTok – Videos, Shop & LIVE
In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018.
TikTok is THE destination for mobile videos. In early 2026, the United States and China approved a deal transferring operational control of TikTok’s US business to a joint venture led by Oracle and Silver Lake, following a 2024 US law requiring ByteDance to divest the platform over national security concerns. New Zealand Police Commissioner Andrew Coster praised the platform for taking a “socially-responsible stance” against gangs. A TikTok spokesperson reiterated the platform’s efforts to countering “violent” and “hateful” organizations’ content and cooperating with police.
- In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence.
- In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on a new app called TikTok Notes.
- In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018.
- TikTok had earlier drawn criticism for hosting content by organized crime groups promoting the gang lifestyle and fights.
- The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges.
- The Wall Street Journal reported that Silicon Valley executives met with US lawmakers to build an “anti-China alliance” before TikTok CEO’s congressional hearing in March 2023.
Under the agreement reached, it is guaranteed that Americans will be protected on the social network TikTok through “data protection,” “content oversight,” and “algorithm security.” According to a 2020 article in The New York Times, Central Intelligence Agency analysts determined that while it is possible the Chinese government could obtain user information from the app, there was no evidence it had done so. Women in Kenya reported earning money through TikTok Lives, where coded sexual slang and emoji gifts facilitated transactions, with explicit content often delivered via other platforms. Many of the TikTok videos covering the letter were critical of bin Laden, and media coverage had exaggerated its significance while elevating the virality of the letter.
European Union
■ Watch endless amount of videos customized specifically for youA personalized video feed based on what you watch, like, and share. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. On TikTok, short-form videos are exciting, spontaneous, and genuine.
On 21 December 2024, Albanian Prime Minister Edi Rama announced that the Albanian government will shut down TikTok in 2025 for at least a year, following a deadly incident in November 2024 in which a teenager fatally stabbed another teen after a dispute that began on the platform. A Meta spokesperson defended the effort, saying that all platforms, including TikTok, should face equal scrutiny. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter. US lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese time zones and excessive workload.
Data Not Linked to You
- The app’s “react” feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen.
- In June 2021, TikTok updated its privacy policy to include potential collection of biometric data, including “faceprints and voiceprints”, for special effects and other purposes.
- On September 14, 2025, the Wall Street Journal reported the US and China have reached the “framework of a deal” for the US operations of TikTok to be sold to a consortium of investors in the US including close Trump ally Larry Ellison of Oracle.
- The company has a stated policy of working from 10 AM to 7 PM five days per week (63 hours per week), but employees noted that it was encouraged for employees to work after hours.
- Reporting in The Washington Post suggested that the virality of the letter had been limited prior to media coverage, having never trended on TikTok.
- TikTok offers you real, interesting, and fun videos that will make your day.
It covers the “top 4% of all videos on TikTok” and is only available to creators with more than 100,000 followers. In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. TikTok’s algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing.
Underage users
The company posted job listings for staff for a series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the year. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. The founder of ByteDance, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must.”
TikTok Effects We Love
This is a concern as many of TikTok’s audience are younger children, whose brains are still developing. TikTok uses popular influencers to encourage viewers to stop using the app and take a break. Vox noted in 2018 that bullies and trolls were relatively rare on TikTok compared to other platforms. In December 2023, the Office of the Australian Information Commissioner announced an inquiry into TikTok’s data harvesting of Australian citizens amid allegations that it contravened Australian privacy law.
TikTok’s algorithm, recognized by The New York Times in 2020 as one of the most advanced for shaping user experiences and social interactions, stands out from traditional social media. Jasmine Enberg, a principal social media analyst at eMarketer, observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. Shop right from shoptab, videos or LIVEs without leaving the app, track your orders with ease, and enjoy a safe, secure shopping and transaction process.■ Obtain access to LIVE benefits to better interact with hosts! Let yourself be inspired.■ Add your favorite music or sound to your videos for freeEasily edit your videos with millions of free music clips and sounds. Take your videos to the next level with special effects, filters, music, and more.
Influencers on the platform who earn money through engagement, such as likes and comments, are referred to as “meme machines”. As the platform has grown significantly over the past few years, it has allowed companies to advertise and rapidly reach their intended demographic through influencer marketing. The court cited TikTok’s negligence in failing to implement “necessary and adequate measures” to prevent the viral video challenges. On December 30, 2024, Venezuela’s Supreme Court fined TikTok $10 million over viral challenges that authorities say led to the deaths of three children.
Doctors suggested that the cause may be a social one as users who consumed content showcasing various tics would sometimes develop tics of their own, akin to mass psychogenic illness. Many were also concerned with the app affecting users’ attention spans due to the short-form nature of the content. ByteDance responded by adding a kids-only mode to TikTok which blocks the upload of videos, the building of user profiles, direct messaging, and commenting on others’ videos, while still allowing the viewing and recording of content. In August 2020, The Wall Street Journal reported that TikTok tracked Android user data, including MAC addresses and IMEIs, with a tactic in violation of Google’s policies. The company said its algorithm tracks interests not identity, and non-LGBT users also view such content.
It hosts user-submitted videos, which range in duration from three seconds to 60 minutes. The developer, TikTok Ltd., indicated that the app’s privacy practices may include handling of data as described below. ■ Explore videos, just one scroll awayWatch all types of videos, from Comedy, Gaming, DIY, Food, Sports, Memes, and Pets, to Oddly Satisfying, ASMR, and everything in between. TikTok offers you real, interesting, and fun videos that will make your day.
TikTok said only a few individuals can approve heating in the US and the promoted videos take up less than 0.002% of user feeds. NBC reported that videos using the hashtags ‘#plasticsurgery’ and ‘#lipfiller’ had amassed a combined 26 billion views on the platform. TikTok ruhtinas content creators used a specific audio on their videos while showing how their noses looked before and after having their rhinoplasty surgeries. In the article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform.